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Followed by the fragrances Serpentine (2005), Black for men (2006), Just Cavalli Pink & Just Cavalli Blue (2006).
He is announced as the designer of the year by the Fashion Group International (USA) in 2002. And in 2006 he wins the Bamby prize achievements on the area of the fashion, sport, music and cinema.
Between 1964 and 1967 he is studying architecture. During the next four years is working as a designer and trader of cloths for the fashion house of his mother in Paris and London. For some time he is working for the fashion houses of ‘Jennie’ and ‘Complice’ when in 1978 he founds his own company in Milan. The same he organizes a presentation of his first collection of women fashion. In 1979 he is launching also his men collection.
Benetton has several main features as personality. His way of thinking, style and behavior are mainly built in a firm family environment where even though living in poverty he was getting his first lessons of will and hard work. He manages to achieve a global vision, a good sense for the different, flexibility about the changes and new technological implementations. The communication philosophy and commercial created by Benetton illustrate that the communication between the people is the source of everything regardless of their religion, race, sex, culture.
The trading markets of Benetton offer not only men, women, children collections but also various additions to the style and vision – a wide variety of accessories, perfumes. The first fragrance is launched in 1987 bearing the name Colors of Benetton. Other well known fragrances are Tribu (1993), Hot & Cold (1997), Paradiso Inferno (2001), B.United (2004), Cumbia Colors (2005), United Colors of Benetton Woman, Man, Unisex (2006), Puresport (2007), B.United Jeans (2007), White Night (2008), Energy (2008), Essence of United Colors of Benetton (2008), Verdе, Blu, Rosso, Giallo (2009).
Almost 40 years now Benetton is a leading company with sales of above 2,7 billion USD. The family owns chain restaurants Autogrill and along with that has a significant part of Atlantia – one of the largest companies collecting highway taxes. The development of the trading organization of Benetton is helped by a large scale program that urges investments into building mega shops some of them directly managed by the Benetton Group. The Benetton Group’s ability to attract the public attention is really visible with the Factory project – the communication and research center of Benetton. This is a way of linking with the culture and industry using communications that are no longer counting on the standard ways of advertising. Other means that are used are the design, music, cinema, photography, press, Internet. Every three seasons Benetton are changing the regular commercial campaigns with such that are having a universal impact. This way what they achieve is some sort of correspondence with the real World. In 2001 the ‘Volunteers in colors’ appears as an initiative held together with UN dedicated on the celebration of the International year of working voluntarily. Other large scale campaign is ‘Food for life’ accomplished together with the ‘World nutrition program’ aiming to fight the hunger that exists on our planet. The Benetton Group also affects the care for the animals as a part of the studying and keeping the environment. The campaign is entitled ‘James and other monkeys’.
In Benetton’s philosophy one can distinguish the rights to choose, the opportunity to self-identity creating your own style, the freedom to ignore the common one and the strive to distinguish yourself from the rest. One of the most attractive features of a successful businessman are namely – his everlasting energy, his exacerbated social attitude, the unlimited responsibility to the name of his own family (brand and family company). He has a really easy approach to all of the challenges of the time and the new technologies. Thus mainly due to people like him we can see the most shining face of the modern business that always takes into consideration not only the commercial purposes but also the needs of the society and rest of the people.
Perfume flavor and breath
Top notes – yuzu, pomegranate;
Middle notes – peony, magnolia, lotus;
Base notes – musk, mahogany, amber.
Perfume flavor and breath
Top notes – pink peony, jasmine, peach, pineapple, mango, Cassia, pink pepper;
Middle notes – rose, white tea, pomegranate, litchi;
Base notes – tonka bean, musk, teak wood, sandalwood, tobacoo.